Wigan Council
Visit wigan Campaign
Wigan Council was seeking a marketing agency to develop and execute an engaging place marketing campaign, designed to highlight the wealth of retail, leisure and cultural attractions within Wigan Borough and attract day-trippers and weekend visitors.
The campaign spanned six months and incorporated multiple channels in order to reach and influence audiences across multiple touchpoints. We wanted to attract audiences to experience all that the borough had on offer, with a keen focus on food and beverage, outdoor activities, cultural attractions, and retail and leisure.
The strategic and promotional activities that I undertook on the Visit Wigan campaign included:
Organic social media posts
Paid social media posts
Content creation, including branded graphics
External media across digital screens, train stations and paid advertorial
Digital advertising collateral for Google and YouTube
