St john’s shopping centre
St John’s Shopping Centre, opened in 1969, is the largest indoor shopping centre in Liverpool and is home to over 100 stores and unique fashion retailers.
St John’s is a client that Kenyons works closely with across all departments. From large campaigns and day to day collateral to internal documents, social media and website assets. Along with signage and way-finding solutions for the adjoining car park.
When creating seasonal campaigns for St Johns it was important to look at the centre as a whole and not as single stores. This meant creating a style that showed a variety of seasonal offerings that would promote many different stores and not only focus on fashion or food.
As a shopping centre with over 100 stores it was important that when creating promo assets for individual tenants, each stores personality was allowed to show through.
