South Yorkshire Passenger Transport Executive (SYPTE)
Transport Recovery Campaign
SYPTE is the local government body responsible for public transport across South Yorkshire, committed to delivering a safe and accessible public transport network and encouraging residents to choose sustainable travel options.
SYPTE wanted to engage with local and regional audiences to increase patronage across their public transport network. They wanted to rebuild customer confidence, increase the use of journey planning tools, and create a positive public transport narrative which was present across social media sentiment, digital engagement and the uptake of new products and services.
To support our client to achieve its goals, we developed:
An overall campaign identity which helped build customer confidence in public transport
A bold and engaging visual campaign to support the key campaign messaging
Creative assets for relevant media outputs, including social media, web, print, out-of-home, video, photography and animation
