Fitness First
Out Of Home campaign
One of my first projects at Fitness First was Phase II of the ‘Out of Home’ campaign. The aim of the campaign was to spread brand awareness and create excitement around the gyms reopening post lockdown. The campaign consisted of around 30 bus stop advertisements, two larger pillars, and 50 phone boxes. Most of the sights were based in and around London.
Photography and editing
Art Direction
Winning Ways leaflet
As all Fitness First gyms opened back up Management were keen to inspire our staff and remind them about our key values. With our head office being so far away from our main hub of clubs It was really important for me to communicate a vast amount of information in a digestible and engaging way.
Using iconography and striking imagery whilst adhering to our brand guidelines was key to the success of this internal promotional campaign.
Email Designs
Working closely with the CRM team enables us to provide strong eye-catching email designs to inspire members, and keep them up to date on the latest news across Fitness First.
We use bold headers to pull in current, lapsed, and prospective members using various layouts and flows. We use these sections to inform members of app updates, online workouts, and monthly challenge stats.
