Liverpool City Region Combined Authority (LCRCA)
Be More marketing campaign
LCRCA is a strategic authority made up of Liverpool, Knowsley, St Helens, Sefton, Wirral and Halton, chaired by Steve Rotheram, Mayor of the Liverpool City Region.
Kenyons worked with LCRCA for 12 months, devising and implementing a marketing campaign to promote its Be More project across the City Region. Our campaign aimed to raise awareness of the project among employers in LCR, encouraging them to register their interest in training opportunities for their employees, as well as to access funding to support them in developing their businesses.
Working closely with Animators, PR and marketing we created Partnered content in the Liverpool Echo, Digital screens in the city centre and along key commuter routes and Social media adverts.
