X1 Lettings
the process
I decided to look at how the e-loyalty card could be promoted on social media and feel that the best platform to showcase this would be Instagram.
I have created a series of Instagram posts that when viewed all together on the profile page make a larger image, original I know! However, I have created mine with a slight twist. Some of the posts are videos that promote the loyalty card and mention a specific venue offering X1 tenant discount whilst others are used to promote numerous venues all at the same time.
The Brief
To create a piece of work to promote our loyalty e-card to potential tenants. I will provide you with our brand colours and a few images and information on one of the businesses. You can decide whether you would like this to be in the form of a social media post, short video, a poster, flyer, email campaign etc.
I have managed to keep the advert on the instagram profile spread across the first six images in a number of ways. Firstly, I have started the video in the same position that it would be seen when viewing the profile (clicking on a post) and animated it from there. Secondly, I have put the corresponding section of the image on the first frame of the video. This then allows me to display different content without disrupting the original advert that can be seen when viewing the profile. This approach means that you can make each post unique without having to change the six tiles on your Instagram profile.
This approach means you can produce and display striking content that not only comes together to make one large advert but also allows for the post to be viewed separately, each with different content.