Sinners Attire
The Brief
I had to produce a campaign based on Sinners Attire online presence. For this task, the objective was to create a single image, Instagram story and video that would promote a sale. I was given creative freedom to use both assets provided and assets from the Sinners Attire website.
The Advert
For the advert, I looked at adverts and videos the brand already had on their social media and youtube channel. I took these videos and removed the sections I needed in order to create an advert based on the 75% sale the company were offering at the time and the products that were involved in that sale. From there I put together the relevant footage, adding in various effects and information that would keep the viewer engaged whilst communicating the relevant brand promotions.
The Instagram Post
A single Instagram post creates a slightly harder challenge than a video as you don’t have the added benefit of music and moving images. To get around this I chose an image that I felt best communicated the style of Sinners Attire and also contained the most eye catching colours with a high contrast. Adding in a large opaque SALE sign would also help instantly get the relevant message across to the viewer whilst not taking focus away from the image itself.
Instagram Advert Mockup
Instagram story mockup
