HyDR8
Personal project
To keep myself busy during lockdown I decided to set myself a little project. You may remember the water brand 'HYDR8' (part of Highland Spring) but it vanished from our shelves a few years ago. I decided I would bring it back to life with a bit of a rebrand.
With a bold modern logo and a fresh burst of colour 'HYDR8' is now a sustainable reusable bottle brand!
With no restrictions on colour or design I decided to push the boat out and go for a wide unrestricted colour pallet and a psychedelic style. Each bottle represents an original flavour of water that 'HYDR8' offered. From plain and Strawberry to Lemon & Lime, each bottle is a wash with colour and character.
The Packaging
For the packaging design I went for a slick dark look in order to make the bottles the centre of attention. Complimenting the bottles are colour coordinated names that help you relate to the flavour inspiration behind each bottle. A bold injection of heat wave orange in the form of the logo contrasts the oxford blue background of the box, making the logo stand out without being over powering or pulling focus from the product.