PPC Live
A rebrand for London’s only PPC networking event.
PPC Live provides PPC specific networking events and talks from industry experts. Currently based in London but with a vision of expansion across the UK, PPC Live prides itself on its brand values: Safe space, Interesting topics, Diversity and Expert speakers.
As London’s only PPC networking event, PPC Live approached me to request a rebrand as they plan to expand across the UK. A fresh new brand was needed, with a strong presence that would help to position them in the market ready for the new expansion.
I provided the client with a clean and modern brand identity that helped to portray their brand values and unique offering. With impactful primary colours supported by high contrasting secondary colours that help to create a sense of reliability and community the brand introduces itself as new, fresh, and professional. A key factor in creating this new brand identity was to provide a new visual base that was both print and digital friendly whilst ensuring good accessibility and brand recognition.
